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CarLotz Campaign with Olivia Rodrigo
The Challenge: Create a campaign that makes a used car company appealing to a younger audience.
This campaign was created by a team, I was specifically responsible for the 'Better Off Used' car section.
She has a car-related career.
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She's 18 so she is still technically a teen or young adult so she relates to our target demographics.
Music Video Concept:
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Feature the iconic driving scenes
Drive an older model car to show that driving used cars can be cool and you don’t always have to drive a brand new designer car.
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Used cars for teens - Feature used cars that look good and appealing
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"Used" doesn't mean ugly, used cars can be trendy too.​​
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